Why SEO is Important to Your Business
Many businesses know that they need SEO for their digital presence, and the benefits they will get from doing SEO. This SEO helps to improve your website’s overall searchability and visibility. Below details will provide you the reasons for why your business need SEO to take your company to the next level.
1. Primary Source of Website Traffic – Organic Search
Most often the organic search is the primary source of website traffic. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information. As marketers know, Google owns 75% of the search market than competitors like Yahoo, Bing and many others. Google, being the most visited website in the world, also happens to be the most popular email provider in the world.
Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality website take brands there.
2. Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with an effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like quality backlink profiles, positive user behavior, machine-learning signals and optimized on-page elements and content.
3. Good SEO Means a Better User Experience
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.
4. Increase Traffic & Conversions
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
With the rise and growing domination of mobile traffic, local search has become a fundamental part of the success of small and medium-sized businesses.
Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
SEO professionals are optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.
5. Impacts the Buying Cycle
Customers do research on what they want to buy using the internet.
Therefore, SEO tactics helps you to quickly deliver your message for good deals, groundbreaking products/ services offer to your customers. It will positively impact the buying cycle.
Brands must be visible in the places where people need them for a worthy connection to be made. Therefore, local SEO enhances brand visibility and support your customers who are searching for answers to their needs.
6. SEO Best Practices Are Always Being Updated
It is good to have SEO tactics implemented on your website. However, if it’s a short-term engagement and the site is not re-evaluated consistently over time, it will reach a threshold where it can no longer improve due to other resistances.
The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition. Therefore, being proactive and monitoring major algorithm changes is always beneficial for your brand.
7. Helps You to Understand the Environment of the Web
With the always-changing environment, it can be a challenge to stay on top of the changes as they take place.
But staying on top of SEO includes being in the loop for the major changes taking place for search.
Knowing the environment of the Web, including tactics being used by other local and competitors, will always be beneficial for you to strive in the market.
8. SEO Is Relatively Cheap
SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.
This is not a marketing cost but a true business investment. Good SEO implementation will only be better with the more attention and investment it gets.
9. It’s A Long-Term Strategy
SEO can have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
More SEO time and budget is committed, the better and longer a website stands in its market.
10. Quantifiable
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.
SEO does not provide easier-to-calculate ROI. The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. But still, it is worth understanding how certain actions are supposed to affect performance and growth.
11. Brings New Opportunities to Light
The better a brand is understood, the more opportunities will arise to help it thrive. It is the same with the SEO.
High-quality SEO will always discover new opportunities for brands. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it.
12. Keeps You in Page 1
It’s a known fact that if you are not in Page 1 of the Google search results, you’re not giving proper organic search results.
A recent study shows that the first three organic search ranking positions result in nearly 40% of all click-throughs, while up to 30% of all results on Page 1 and 2 do not get clicked.
This means if you’re not on Page 1, you need to be in Page 1 and there are still too many instances when a user types a search query and can’t find exactly what it’s looking for.
Conclusion
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.
It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.
